Facebook has evolved over the years, since its inception in 2004. Facebook has now become the largest social media network in the world with over two billion users and about half that number use the platform daily. Presently, Facebook is considered one of the top advertising channels online!
In this article, I’d be sharing the top 5 reasons you should be advertising on Facebook.
1. Facebook is where your customers spend their time
According to lyfemarketing.com, 80% of all internet users use Facebook, 65% of them are adults over the age of 65. This simply means that Facebook is very huge for your business to not ignore.
2. Facebook targeting is top-notch
Facebook advertising enables your business to reach your specific and exact audience, so you’re not just advertising to everybody, you’re directing your ads to your target audience. You can advertise to individuals by age, interests, behavior, and location.
3. Facebook Ads increases your engagement
Facebook advertising enables your target audience to engage with your brand. When individuals engage with your brand, it develops an indirect connection with them. The engagement could be in the form of likes, comments, shares, website visits, etc.
4. Facebook Ads are cheap!
Another interesting thing about Facebook advertising is affordability. In terms of cost to reach a thousand people, Facebook is far less expensive than all other channels both online and offline.
The graph below from Brian Carter’s Moz article explains this.
5. Facebook amplifies your content reach
Organically your reach is only limited to people who like your Facebook page and also when they decide to share your content. While Facebook advertising helps you reach a much wider audience but has similar demographics, interests, etc. of your current followers.
Facebook is undeniably the number one social media platform. The opportunity Facebook advertising gives your business is numerous. Take advantage of the opportunity it provides and watch your brand skyrocket to the very top.